Services
Strategy &
Positioning
Business Model Design
Connect what you're building to how it makes money. Explore pricing models, margin assumptions, and early monetization experiments.
Market Mapping
Clarify the competitive landscape and where you fit. Identify trends, whitespace, and strategic entry points based on your product, timing, and category dynamics.
Customer Insights
Define who your users actually are, what they value, and how to speak to them. Useful for segmentation, messaging, and roadmap focus.
Positioning & Narrative
Shape a clear and compelling story – for customers, investors, and internal teams. Useful for websites, decks, and internal alignment.
Go to Market
Pricing
Test and refine what you offer, how it’s structured, and what it costs. Align price with perceived value and expandability.
Lead Generation
Design and build low-cost, high-signal acquisition channels. Scraping, outbound, referral loops – whatever gets early traction without heavy overhead.
Distribution Planning
Decide which channels to focus on and when. Prioritize based on CAC, complexity, and your team’s actual capacity to execute.
Funnel & Conversion
Map how people discover, evaluate, and commit to your product. Identify drop-offs and shape interventions that move people forward.
Product Management
MVP & Roadmap Scoping
Distill the core. Prioritize what needs to launch or improve now – and what can wait. Keep the team focused and velocity high.
User Feedback & Prioritization
Make sense of input from users, customers, and stakeholders. Translate feedback into roadmap decisions without getting stuck in loops.
Internal Product Docs
Write and structure specs, briefs, and async updates that reduce meetings and help the team move independently.
Founder-as-PM Support
Act as a sounding board for product strategy and decision-making. Especially useful if you're leading product while juggling everything else.
Strategy &
Positioning
Business Model Design
Connect what you're building to how it makes money. Explore pricing models, margin assumptions, and early monetization experiments.
Market Mapping
Clarify the competitive landscape and where you fit. Identify trends, whitespace, and strategic entry points based on your product, timing, and category dynamics.
Customer Insights
Define who your users actually are, what they value, and how to speak to them. Useful for segmentation, messaging, and roadmap focus.
Positioning & Narrative
Shape a clear and compelling story – for customers, investors, and internal teams. Useful for websites, decks, and internal alignment.
Go to Market
Pricing
Test and refine what you offer, how it’s structured, and what it costs. Align price with perceived value and expandability.
Lead Generation
Design and build low-cost, high-signal acquisition channels. Scraping, outbound, referral loops – whatever gets early traction without heavy overhead.
Distribution Planning
Decide which channels to focus on and when. Prioritize based on CAC, complexity, and your team’s actual capacity to execute.
Funnel & Conversion
Map how people discover, evaluate, and commit to your product. Identify drop-offs and shape interventions that move people forward.
Product Management
MVP & Roadmap Scoping
Distill the core. Prioritize what needs to launch or improve now – and what can wait. Keep the team focused and velocity high.
User Feedback & Prioritization
Make sense of input from users, customers, and stakeholders. Translate feedback into roadmap decisions without getting stuck in loops.
Internal Product Docs
Write and structure specs, briefs, and async updates that reduce meetings and help the team move independently.
Founder-as-PM Support
Act as a sounding board for product strategy and decision-making. Especially useful if you're leading product while juggling everything else.
Strategy &
Positioning
Business Model Design
Connect what you're building to how it makes money. Explore pricing models, margin assumptions, and early monetization experiments.
Market Mapping
Clarify the competitive landscape and where you fit. Identify trends, whitespace, and strategic entry points based on your product, timing, and category dynamics.
Customer Insights
Define who your users actually are, what they value, and how to speak to them. Useful for segmentation, messaging, and roadmap focus.
Positioning & Narrative
Shape a clear and compelling story – for customers, investors, and internal teams. Useful for websites, decks, and internal alignment.
Go to Market
Pricing
Test and refine what you offer, how it’s structured, and what it costs. Align price with perceived value and expandability.
Lead Generation
Design and build low-cost, high-signal acquisition channels. Scraping, outbound, referral loops – whatever gets early traction without heavy overhead.
Distribution Planning
Decide which channels to focus on and when. Prioritize based on CAC, complexity, and your team’s actual capacity to execute.
Funnel & Conversion
Map how people discover, evaluate, and commit to your product. Identify drop-offs and shape interventions that move people forward.
Product Management
MVP & Roadmap Scoping
Distill the core. Prioritize what needs to launch or improve now – and what can wait. Keep the team focused and velocity high.
User Feedback & Prioritization
Make sense of input from users, customers, and stakeholders. Translate feedback into roadmap decisions without getting stuck in loops.
Internal Product Docs
Write and structure specs, briefs, and async updates that reduce meetings and help the team move independently.
Founder-as-PM Support
Act as a sounding board for product strategy and decision-making. Especially useful if you're leading product while juggling everything else.
