Tipsiti - Founder

Overview

Tipsiti is a travel platform designed to help users discover authentic, locally loved experiences that typically don’t appear in mainstream travel guides. It serves both travelers seeking off-the-beaten-path recommendations and hotels looking to enhance their concierge services through outsourced, locally informed support.

Problem

Modern travel platforms tend to surface the same tourist-heavy spots, leaving travelers without meaningful ways to connect with the cities they’re visiting. At the same time, hotels – especially boutique and independent properties – often lack the bandwidth or knowledge to offer personalized, neighborhood-level guidance.

Solution

Tipsiti was created to fill this gap by:

• Curating hyperlocal recommendations based on input from residents, experienced travelers, and field research

• Prioritizing cultural relevance, community alignment, and usability over volume or affiliate revenue

• Offering B2B concierge outsourcing for hotels, complete with city-specific microsites and guest-ready itineraries

Execution

• Built a content and editorial framework that highlights unique local businesses, events, and public spaces across cities

• Developed an internal data gathering tool to identify and validate hidden gems at scale (e.g., cafés, galleries, restaurants)

• Partnered with hotels to integrate Tipsiti’s content into guest communications, in both digital and printed formats

Results

• Created a scalable system for uncovering and verifying local travel content across multiple cities

• Established early B2B relationships with boutique hotels seeking a differentiated guest experience

• Positioned the brand at the intersection of cultural tourism and local economic support, with a product roadmap extending into product recommendations and curated marketplaces